The embedded content studio for founder-led beauty and wellness brand

For Founders who don't need an agency. They need someone in the room.

Services

  • The Frame
    A clear Instagram strategy and 90-day roadmap for founders who want intention behind every post.

    What's included:
    Brand positioning audit, content pillar framework, 90-day content roadmap, monthly strategy call, caption frameworks, hashtag and discovery strategy, async access between calls.

    The Inside Track
    For founders who want a strategist thinking about the brand alongside them, not just on quarterly reviews.

    What's included:
    Everything in The Frame, bi-weekly strategy calls, monthly content planning, performance analytics, competitor benchmarking, story and reels strategy, caption writing support.

    The Embedded Strategist
    Closest thing to having a senior strategist in-house. In the room for launches and decisions.

    What's included:
    Everything in The Inside Track, weekly strategy calls, direct access between calls, quarterly brand reviews, launch strategy support, content shoot direction, in-room for key decisions.

  • EMBEDDED PARTNERSHIPS

    For founders who don't need an agency. They need someone in the room.

    Embedded partnerships are for beauty and wellness founders in the moments that shape the brand launches, rebrands, scale points. I work alongside the founder for a defined chapter, inside the workflows, on the calls, in the decisions.

    POSITIONED was built out of operator experience inside beauty and wellness brands. That proximity is what I bring now, scoped to where you are and where you're going.

    The shape of it:
    Scoped bespoke to your brand, direct work with founder and leadership, strategy, content and ops support, one operator, in the room.

  • The Edit
    A focused content drop for founders who need scroll-stopping UGC without lifting a full production.

    What's included:
    Half-day shoot, 15 edited stills, 3 short-form videos (up to 30s), shot in-home or on-location, light creative direction, all RAW footage delivered.

    The Run
    A consistent feed of native-feeling content across a launch window or campaign cycle.

    What's included:
    Full-day shoot, 30 edited stills, 6 short-form videos (up to 60s), studio or location, creative direction and shot list, all RAW footage delivered.

    The Reserve
    Your full content runway. For brands scaling across paid and organic without an in-house team.

    What's included:
    Two full-day shoots, 60 edited stills, 12 short-form videos, multiple looks and setups, full creative direction and styling, all RAW footage delivered.

  • For founders who need a sharp, focused intervention, not an ongoing partnership.

    A single session or short sprint to solve a specific problem: an audit of your current content and positioning, a strategy reset, or hands-on direction ahead of a launch.

    What's included:
    A pre-session brief and goal-setting call, a focused working session (in-person or remote), a written summary of recommendations and next steps, follow-up support window.

About Us

POSITIONED was founded by Kirsten Harris, a content strategist and creative producer who spent years embedded inside founder-led beauty and wellness brands during their most critical growth phases.

Working at the intersection of strategy, operations and creative, Kirsten saw firsthand how brands are built, where content breaks down, and what it actually takes to move from vision to execution.

That experience shaped how POSITIONED works today. We build brands from the inside out.

POSITIONED partners with beauty, wellness, and founder-led brands to create content that builds trust, drives discovery, and converts.

Let’s Work Together

If you're a founder building something and need someone in the room with you, get in touch. We'll set up a call to talk through where you are and what you need.